![]() ![]() ![]() There was no need for an emotional story to engage me, social proof to persuade me or a risk-free guarantee for reassurance. ![]() The seller didn’t have to explain what a horse was, or the benefits of owning one. All we had to do was haggle over the price. We were driving down a rural road close to our home when she called out, “look, Daddy - a horse for sale! Will you buy it for me….please!”Īt that point, the sale was as good as complete. I know this is true because it’s how my daughter became the proud owner of a pony. Legendary marketer Jay Abraham once said: “Sometimes the best copy to sell a horse is ‘Horse for Sale,” and he’s right!
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